Background checks for a fairer future

Background checks for a fairer future

Background checks for a fairer future

Checkr powers the fastest, fairest background checks for businesses of all sizes. With the help of Checkr’s advanced screening products and candidate workflows, employers can make informed and compliant hiring decisions exponentially faster and candidates can trust that their application is processed efficiently and fairly.

Having evolved in both scale and impact, Checkr needed a brand refresh to reflect its commitment to building a community of empowered customers in an ever-changing hiring landscape.

My role was to collaborate with my teammates in brand studio, product marketing, web operations and development to relaunch checkr.com, one of the brand’s most visible touch points for both existing and potential customers. I defined a new design system that reflected the brand’s new look and feel, created visuals aimed to educate customers on how the products work, and made improvements to the overall customer experience with the goal to increase conversions.

Project

Branding

Website design

Product visuals

Year

2022

Credits

Brand Studio: Paul Ruxton, Hannah Raudsep, Julia Martin, Isioma Orewa

Marketing: Krista Sohmer, Cheri Saito, Tal Waters

Agency: Famous Folks

Development: Flickerbox

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© Aylisha Kelley, 2023